4 March 2026 · On stepping back
The Exit Nobody Talks About
After ten years running Adaca, I handed over the CEO role. I was still the founder, but I had to learn to let other people lead. This is what that transition felt like.
Read the storyI write about AI’s impact on jobs and businesses, practical guidance for business leaders building with AI, and my take on major AI developments.
I’ve spent 15 years building software for my own companies and other businesses.

4 March 2026 · On stepping back
After ten years running Adaca, I handed over the CEO role. I was still the founder, but I had to learn to let other people lead. This is what that transition felt like.
Read the story
I’m based in Sydney and have spent 15 years building software for my own companies and other businesses. I run a team across Australia and the Philippines, and I’m involved in Adaca, Covela, Lineer, and Solido.
I use AI to build software myself. That gives me a practical view of what it can do, where it falls short, and when you need a developer involved.
I write about AI’s impact on jobs and businesses, practical guidance for business leaders building with AI, and my take on major AI developments.
Explore my companiesA little context on where I spend my time.
Have a question, an idea, or a story to share? Find me on LinkedIn.