About

"Software programming isn't dying. It's entering its golden age."

I started building technology businesses in Australia over a decade ago, largely for financial services. The kind of work where the stakes are higher, compliance requirements are real, and "move fast and break things" doesn't apply.

I built Adaca from a handful of engineers in Sydney to 150 people across Australia and the Philippines. We build elite distributed engineering teams for regulated mid-market businesses. Our clients include the United Nations, the Swiss Government, and the World Food Programme.

In 2025, I transitioned from CEO to CTO (interim, six months), and then to Founder. That transition was deeply internal. Not stepping back from the work, but stepping into a different relationship with it. Darren Cook is now CEO.

Now I'm focused on where AI is taking software engineering next. That question, specifically what regulated industries actually need from AI, led to three more companies: Lovelace, an AI-native cloud IDE for enterprise developer teams. Lineer, AI sales agents. And Solido, automated invoice reminders for professional services firms.

I share what's actually happening. Not the polished retrospective. The decisions as they're being made, the wrong turns, and what regulated industries need from AI when the market is moving this fast.

I share what this actually looks like. The decisions, the dead ends, the things that are working, and the things that aren't.